Thursday, February 12, 2009
Greenews: New Cradle-to-Cradle Certification Will Analyze Ingredients Only
Since 2005, the Cradle-to-Cradle certification logo has been a trustworthy seal of green approval on goods, ensuring buyers that the product they were considering purchasing was eco-friendly in every stage of its existence. Up until now, however, McDonough Braungart Design Chemistry (MBDC, the environmental consulting and design firm behind Cradle-to-Cradle certifications) has measured end-products only, sizing up each individual good as presented. Now MBDC will be certifying ingredients, too, in hopes of streamlining the eco-focused design process for companies and making it easier for manufacturers to create certifiably green products.
Cradle-to-Cradle certification came about following the release of the book Cradle to Cradle - Remaking the Way We Make Things, written by MBDC’s founders, and can be found on a range of goods (with many office elements featured). The new ingredient certification will look at a couple facets of an ingredient: Its sustainability for human and environmental health and its sustainability or compostability, and before an ingredient is given the certification, it will have to meet at least the “Gold” level of Cradle-to-Cradle criteria (out of Basic, Silver, Gold and Platinum) for material health and material reutilization. All manufacturers that make chemicals, materials or substances to be used in end-products will be eligible for the program–though they’ll have to apply on their own, and analysis will be completed by MBDC’s in-house team of scientists and project managers.
The goal of the new ingredient certification is to inform companies on the environmental issues of the ingredients they put into their final products, so that it will be easier to create eco-friendly wares and faster to receive certification. So far no ingredients have completed certification, but you can expect the ingredients (and their certifications) to be listed on the Crade-to-Cradle site soon. In the meantime use the site for a list of products that have been analyzed and their ratings.

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This is a very ambitious undertaking. It will be interesting to see how quickly this list evolves. The danger is that manufacturers may start claiming a specific product is green based on the fact that there is one C2C certified ingredient.
Comment by Mary David — Thursday, February 12, 2009 @ 11:01 am
This is great! I have been following the C2C concept for some time and I am very encouraged to see it grow!
Comment by Landscape — Thursday, February 12, 2009 @ 1:42 pm
I found this post very interesting. I own a small personal care product company and work diligently to create only safe, environmentally sound products. I would be interested in a Cradle to Cradle certification. Regards, bobs@trivani.com
Comment by Bob — Thursday, February 12, 2009 @ 8:50 pm
The C2C revolution continues to fascinate me! My feeling is that it will all but replace the word “green” within the next several years!!!
Comment by Indiana — Wednesday, February 18, 2009 @ 1:40 pm
[...] 1988, the EcoLogo certification program hasn’t received the media attention of programs like Cradle-to-Cradle, partially owing to the fact that it was created (and initially only in) Canada. But the lack of [...]
Pingback by Greenews: EcoLogo Program Ready to Raise Their Standards | Daily Greenz, the Blog from Greenzer.com — Thursday, March 12, 2009 @ 1:16 am
[...] and can’t think of a better third-party investigator than C2C, who are respected for their thorough analysis of ingredients, packaging and business [...]
Pingback by Daily Greenz, the Blog from Greenzer.com » Greenews: All the Right Methods — Tuesday, March 17, 2009 @ 9:02 am