A new survey shows that Americans are all for being more eco-friendly, as long as it doesn’t make them uncomfortable or inconvenienced. The Shelton Group polled 1,006 American households about their buying habits. Sixty percent want green products, but most don’t want to give up their favorite modern conveniences like iPods and air conditioning. In fact, over one fifth of the respondents said they wouldn’t give up anything despite the harm done to the environment.

The survey showed that 62 percent of Americans wouldn’t give up their iPods, 65 percent wouldn’t stop using their dishwashers, 75 percent couldn’t part ways with their microwaves, 79 percent would rather hang on to their cell phones than be green, 86 percent said air conditioning was a must and 87 percent had to have their televisions.

So what’s the takeaway, other than the fact that Americans are a little spoiled and selfish when it comes to saving the planet they call home? Only 6 percent of the respondants are willinging to give up all of those conviences for the health of the planet. So it’s just one more reason why manufacturers need to work on making eco-friendly products just as convienent, easy-to-use and stylish as their traditional counterparts. For example, Energy Star-rated appliances have the same user functionality as appliances of the past, but they’re less harmful to the enviornment.

Powered by Bookmarkify™