A lot of great eco brands make great eco shoes, but great fitness shoe brands are taking longer to catch on. For those who are fitness enthusiasts first and moving toward a more sustainable lifestyle second, the expectations for performance are higher. New Balance is answering the call with their first green shoe the New Balance 070.

The trail runner  boasts New Balance’s comfort and fit, but is made from recycled materials in a reduced waste design, meaning that as much of the original cutting material as possible is used because the elements are cut out in more of a puzzle shape. In this style, 75 percent of the upper elements are environmentally preferred materials like natural and recycled fabrics. The outsole is made of rick husk rubber and the insert is made of recycled materials. Another big eco issue with shoes is the glue used to keep it all together–here, New Balance uses water-based adhesives.

This shoe is the first in New Balance’s Eco-Preferred collection. The company is rolling out the line as part of a larger corporate-wide sustainability movement. We look forward to more high-performance eco kicks in the future.

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