Thursday, September 3, 2009
Add a Resource to Your Purse

In today’s world large corporations have almost as much power as politicians and, believe it or not, that can have a perk for all of us. With companies deciding much of what will happen with our planet, and consumers deciding what will happen with companies by where they choose to shop, consumers have a chance to directly shape the world simply by doing something they would be doing anyway—shopping. This is the premise for the book The Better World Shopping Guide, which sees every purchase that we make as a vote and encourages buyers to use resources to improve the planet (in a variety of ways) by shopping smarter.
It sounds complicated (and possibly even a little out there), but it’s actually very simple. You pick up a copy of the Better World Shopping Guide and use it when you’re shopping to find the best brands to buy. More than five years of research on the part of the author, Dr. Ellis Jones, ensure that there are facts to back up each claim, and browsing is as simple as looking through a category (everything from cereal to airlines) or searching a company name. The Better World Shopping Guide is small enough to fit in your purse or glove box so you can cart it every time you head to a store, whether that store is Wal-Mart or Whole Foods, and consult when you’re faced with a difficult product dilemma. Plus, since this is the second edition of the Better World Shopping Guide, all the information is as up-to-date as possible.
The Better World Shopping Guide will help you weed out the greenwash from the green, just like we do with online shopping here at Greenzer—in fact, you’ll recognize some of the Better World Shopping Guide’s Top 10 Best Companies as longtime Greenzer favorites, including Seventh Generation, Patagonia, and Tom’s of Maine. Pick up a copy of this tiny environment-saving book for yourself if you feel overwhelmed in the grocery store aisles and grab one as a green gift for any eco-friendly friends who’ve shared debates about the best green brands with you.
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[...] the Planet Green “Who Owns Your Food?” quiz, and pick up an un-biased resource like the Better World Shopping Guide that you can take with you to the grocery store for quick brand assessments. Powered by [...]
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