Alicia Silverstone will forever be famous for her starring role in Clueless, but if you ask her, she’ll probably tell you that the most clueless thing in her past was her animal product-including diet. The gone-green star has been living a vegan lifestyle for about 11 years and she advocates the switch to everyone for health, beauty and environmental reasons. In fact, Silverstone supports the switch so much that she’s penned a book (titled The Kind Diet) on the subject, and in conjunction with the book release, she’s launched a website called The Kind Life.

On her website, Silverstone promises she will offer up a steady stream of information on eco-focused advice on a range of topics (food, health, house, style, and environment). Unlike Gwyneth Paltrow’s GOOP e-newsletter, however, The Kind Life site also features a forum where readers can participate in a green social network and provide ideas for each other.

Less than month old, The Kind Life’s forum is already filling with discussions on every topic, and you’ll find a section for any level of vegan interest, with special threads for “flirters” (those just flirting with the idea of veganism and only interested in small changes), “vegans” (who are living a traditional vegan lifestyle), and “superheroes” (people who have taken their vegan lifestyle a step further toward a fish-free macrobiotic inspired diet).

In addition to more serious subjects, The Kind Life will also feature plenty of Alicia’s favorite eco-friendly brands for looking beautiful, like shampoos from Kiss My Face and Giovanni, Josie Maran eye shadows and lip glosses, and Desert Essence Conditioner. And we wouldn’t be surprised if her much-anticipated new line of green Eco Tools cosmetic bags and brushes shows up on the site when it’s released in a few months.

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