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Thursday, November 5, 2009

Celebrities Gone Green: Supermodels Strip for Climate Change

models-strip-for-350-campaign

If you’ve got a message you want to spread, there’s arguably no better way to get buzz than to have it delivered by a bevy of world famous supermodels in various states of undress, and that was just the idea that model and Columbia University student Cameron Russell wanted to tap into for her efforts with 350, an organization dedicated to encouraging action from world leaders this December at the Copenhagen Climate Change Conference.

Russell’s short supermodel striptease video was released in conjunction with the Global Day of Climate Action (on October 24th) and demonstrates our current C02 parts per million level of 387, which is 37 parts more than the 350 parts per million that scientists have deemed a safe upper limit for for C02 in our atmosphere. As the models, who include Shannan Click and Heidi Mount, discuss our need to lower our parts per million number, they shed layers of clothing—all this global warming is making them hot…er, hotter than usual—and when they reach 352 parts per million they pause in their underwear and state that the world needs to get 387 down to 350 before they’ll see any more.

There’s no word on whether the supermodels will really follow through on their promise if the parts per million can be reduced, but the goal is worthy regardless; if we continue at our current number (and expand) entire countries could soon be underwater. It’s especially important the Americans continue to make individual efforts that demonstrate their desire for climate change action now that recent research shows a steep decline in global warming believers and in people who believe pollution is linked to global warming.

Although the Global Day of Climate Action is over, you can still get involved at 350.org, but act quickly because the Copenhagen Climate Conference is barely a month away and the world needs to deliver a strong message to world leaders before they enter climate treaty talks. If you need a little inspiration to get going, check out the Supermodels Strip for Climate Change video here.

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