Erin Brockovich claimed fame in the legal world when she worked on a team that won the largest settlement ever paid in a direct action lawsuit in the United States, but it wasn’t until Julia Roberts took to the screen to recreate the events that Brockovich became a household name. Since then she’s secured her position as an important environmental activist and used her notoriety to help others around the country, and Brockovich’s latest efforts with the Seventh Generation Million Baby Crawl fit perfectly with her philosophy that every person has the right to the truth about potential health (and environmental) dangers.

The Million Baby Crawl is a campaign spearheaded by Seventh Generation to get the government working on stronger chemical laws that would ensure children—who are especially vulnerable to many of the toxic ingredients in  household products—wouldn’t be endangered by everyday products. As both a mother of three and an advocate for the consumer’s right to be informed about what’s in the products they buy, Erin Brockovich jumping on board to aid the campaign is no surprise (especially not when she’s joining the ranks of fellow campaign partners like Dr. Alan Greene, the well known eco-friendly baby book author). Click here to read more

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Most football players get to practice in luxury sports cars, gas-guzzling Hummers and top of the line SUVs, but New York Giants linebacker Danny Clark has gone just about as far from the typical vehicle choice as he could. He gets around in a smart car.

At more than 6 feet tall and almost 250 pounds, the longtime linebacker isn’t an obvious choice for the tiny auto, but he’s an excellent example of how even big drivers can enjoy a small ride. Clark fits his fellow teammates in his smart car too, surprising them with the car’s relatively roomy interior and even inciting some jealousy (one teammate actually wants his own smart car, although he’s holding off out of fear that the others will think he’s a copycat).

Danny Clark didn’t always go for eco-friendly autos, in the past he tended more to the typical SUVs that fill the parking lots on practice days, but he decided to switch to the smart for environmental reasons, and recycles for the same purpose. Even Clark’s nickname (the “green giant”) works well for his new lifestyle choices. Click here to read more

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If you’ve got a message you want to spread, there’s arguably no better way to get buzz than to have it delivered by a bevy of world famous supermodels in various states of undress, and that was just the idea that model and Columbia University student Cameron Russell wanted to tap into for her efforts with 350, an organization dedicated to encouraging action from world leaders this December at the Copenhagen Climate Change Conference.

Russell’s short supermodel striptease video was released in conjunction with the Global Day of Climate Action (on October 24th) and demonstrates our current C02 parts per million level of 387, which is 37 parts more than the 350 parts per million that scientists have deemed a safe upper limit for for C02 in our atmosphere. As the models, who include Shannan Click and Heidi Mount, discuss our need to lower our parts per million number, they shed layers of clothing—all this global warming is making them hot…er, hotter than usual—and when they reach 352 parts per million they pause in their underwear and state that the world needs to get 387 down to 350 before they’ll see any more. Click here to read more

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Hollywood parties tend to run completely counter to the ideas of the environmental movement. Where going green is about using only what’s necessary and cutting back on the consumerism, most L.A. fetes are all about excess and laden swag bags. Fortunately, as more and more Americans have made the decision to go green, Hollywood has started to follow suit. Eco-friendly gifts are showing up in goodie bags at award shows and red carpets are starting to get green thanks to hybrid arrivals and more thorough recycling programs.

For their fall lineup party, Fox stayed with the environmental theme and held their fifth annual Eco-Casino Party, where the channel’s stars came out to promote their shows and do a little green gambling thanks to recycled poker chips and faux casino tables.

From start to finish, every detail of the affair was considered for it’s impact and on the earth and Fox took steps to make it as carbon-friendly as possible (with carbon offsets helping where planning couldn’t). Guests—like Glee’s Lea Michele and Dollhouse’s Eliza Dushku (pictured above)—learned of the event through e-invites instead of traditional paper printed invitations and those without hybrid rides of their own were offered eco-friendly transportation to the event (instead of the usual fuel-guzzling limos). Inside the Eco-Casino, LED lighting shed a green glow on things, local and organic food fed party goers, and rented reusable decor ensured that nothing was wasted for the sake of ambiance. Click here to read more

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Alicia Silverstone will forever be famous for her starring role in Clueless, but if you ask her, she’ll probably tell you that the most clueless thing in her past was her animal product-including diet. The gone-green star has been living a vegan lifestyle for about 11 years and she advocates the switch to everyone for health, beauty and environmental reasons. In fact, Silverstone supports the switch so much that she’s penned a book (titled The Kind Diet) on the subject, and in conjunction with the book release, she’s launched a website called The Kind Life.

On her website, Silverstone promises she will offer up a steady stream of information on eco-focused advice on a range of topics (food, health, house, style, and environment). Unlike Gwyneth Paltrow’s GOOP e-newsletter, however, The Kind Life site also features a forum where readers can participate in a green social network and provide ideas for each other. Click here to read more

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