If you’ve got a message you want to spread, there’s arguably no better way to get buzz than to have it delivered by a bevy of world famous supermodels in various states of undress, and that was just the idea that model and Columbia University student Cameron Russell wanted to tap into for her efforts with 350, an organization dedicated to encouraging action from world leaders this December at the Copenhagen Climate Change Conference.

Russell’s short supermodel striptease video was released in conjunction with the Global Day of Climate Action (on October 24th) and demonstrates our current C02 parts per million level of 387, which is 37 parts more than the 350 parts per million that scientists have deemed a safe upper limit for for C02 in our atmosphere. As the models, who include Shannan Click and Heidi Mount, discuss our need to lower our parts per million number, they shed layers of clothing—all this global warming is making them hot…er, hotter than usual—and when they reach 352 parts per million they pause in their underwear and state that the world needs to get 387 down to 350 before they’ll see any more. Click here to read more

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