Alicia Silverstone will forever be famous for her starring role in Clueless, but if you ask her, she’ll probably tell you that the most clueless thing in her past was her animal product-including diet. The gone-green star has been living a vegan lifestyle for about 11 years and she advocates the switch to everyone for health, beauty and environmental reasons. In fact, Silverstone supports the switch so much that she’s penned a book (titled The Kind Diet) on the subject, and in conjunction with the book release, she’s launched a website called The Kind Life.

On her website, Silverstone promises she will offer up a steady stream of information on eco-focused advice on a range of topics (food, health, house, style, and environment). Unlike Gwyneth Paltrow’s GOOP e-newsletter, however, The Kind Life site also features a forum where readers can participate in a green social network and provide ideas for each other. Click here to read more

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When it comes to the environment, Alicia Silverstone is anything but clueless—she’s a bona fide green gal who’s truly excited about the earth, and one of the biggest steps she advocates taking as you go green is switching to a vegetarian or vegan lifestyle. Regardless of whether it’s something you’d adopt full time or not, the reality is that the facts do back her up—a vegetarian diet is much easier on the planet in a range of ways, from water conservation to saving the rainforest. Silverstone’s even got a vegan cookbook (titled The Kind Diet) underway and it will be debuting in the fall.

Her latest partnership, however, is about fabulous makeup instead of food. Silverstone has partnered with eco-friendly makeup tools line EcoTools to create her own green makeup bags and brushes, which will be available for purchase in December. Click here to read more

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