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Thursday, April 24, 2008

Breathe New Life into Your T-shirts

Daily Greenz #137

Barneys_recycle
Want to see your old shirts repurposed as part of an exclusive Loomstate t-shirt collection?  Between April 13th to 27th, bring your old duds to Barneys New York, receive 20% off all Loomstate clothing, and look forward to seeing your shirts “re-fashioned” in the Barneys for Holiday 2008 collection!

The Sundance Channel recently partnered up with Barneys New York and Loomstate to promote Season 2 of THE GREEN by launching this new eco-fashion idea of recycled shirts.  The show’s purpose is to inspire viewers to make changes in their lives to positively impact the environment, without sacrificing style or quality.  The t-shirt campaign is their way of demonstrating that such a change is possible.  Loomstate is a fitting designer for the t-shirt recycling program, as they normally use 100% certified organic materials to make eco-luxe clothing.

As an added incentive, proceeds from the t-shirt recycling program will go to 1% for the Planet, which is a growing network of businesses that donate 1% of their sales to help environmental organizations worldwide.  If you’re looking to do a little spring cleaning, now’s the time!  Find a Barneys store near you at www.sundancechannel.com/ecommunity.

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Daily Greenz @ 9:00 am on Thursday, April 24th, 2008