Thursday, May 15, 2008
Muji on My Mind
Daily Greenz #149

Muji is to Japan what IKEA is to the U.S. Since they opened their doors 25 years ago, Muji has gone on to establish a worldwide presence with their eco-friendly, innovative products that range from furniture to prefab houses. Before it was hip to be green, Muji was already implementing sustainable practices and utilizing discarded materials to create practical, stylish goods. Operating from a “less is more” philosophy, they eliminate cluttered features, over-processing, and over-packaging. With one store already open in New York’s SoHo and another scheduled to open in the New York Times building in midtown this year, consumers will want to check out what the hype is all about.
Personally, we’re excited to have another option besides home products giant IKEA, who has ruled the market for years. With products like cardboard speakers and toys made from sustainably harvested wood, we think Muji will give IKEA a run for its money as it opens stores in other major U.S. cities in the next several years. Their reasonable prices for top-quality furniture, houseware, electronics, and apparel will have consumers wanting more. Check out their products at www.muji.com.
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