A battle for the Boreal forest is finally over. Greenpeace, along with an army of activists, launched the Kleercut campaign in 2004 to ask Kimberly-Clark to help save ancient forests like the North American Boreal Forest. In the southern frontier of the forest, which is home to grizzly bears, wolverines, woodland caribou, lynx and over 1 billion migratory song birds, over 90% of the forest is being clearcut. One of these highly-destructive logging companies ex-customers? Kimberly-Clark, of course.

While popular brands like Kleenex, Scott and Cottonelle used to come from trees clearcut from the Boreal, the company announced a new policy that brings success to the Kleercut campaign and a new leader in sustainability in the paper products industry. Watch out Procter & Gamble and Georgia Pacific!

Kimberly-Clark’s new goal is to obtain 100% of the wood fiber used in its products from environmentally responsible sources, not ancient forests. By 2011, the company will stop using pulp from the Boreal unless its FSC-certified and will increase use of FSC-certified fiber and recycled fiber. Good stuff, but if you want 100% recycled fiber you’ll need to look to green brands like Seventh Generation.

Click here to read more

Powered by Bookmarkify™