Since 2005, the Cradle-to-Cradle certification logo has been a trustworthy seal of green approval on goods, ensuring buyers that the product they were considering purchasing was eco-friendly in every stage of its existence. Up until now, however, McDonough Braungart Design Chemistry (MBDC, the environmental consulting and design firm behind Cradle-to-Cradle certifications) has measured end-products only, sizing up each individual good as presented. Now MBDC will be certifying ingredients, too, in hopes of streamlining the eco-focused design process for companies and making it easier for manufacturers to create certifiably green products.

Cradle-to-Cradle certification came about following the release of the book Cradle to Cradle - Remaking the Way We Make Things, written by MBDC’s founders, and can be found on a range of goods (with many office elements featured). The new ingredient certification will look at a couple facets of an ingredient: Its sustainability for human and environmental health and its sustainability or compostability, and before an ingredient is given the certification, it will have to meet at least the “Gold” level of Cradle-to-Cradle criteria (out of Basic, Silver, Gold and Platinum) for material health and material reutilization. All manufacturers that make chemicals, materials or substances to be used in end-products will be eligible for the program–though they’ll have to apply on their own, and analysis will be completed by MBDC’s in-house team of scientists and project managers. Click here to read more

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Daily Greenz #157

Greenzer applauds stars who use their celebrity status to raise awareness about living eco-friendly, from cruising around in hybrid cars to composting. Julia Roberts is particularly committed to reducing the amount of waste she and her family produce. Roberts used chlorine-free, non-toxic diapers for twins Hazel and Phinnaeus and was introduced to gDiapers when newest addition Henry came along. The flushable diapers, comprised of a reusable outer cover and flushable lining, cut down on the 50 million disposable diapers that are tossed in landfills yearly and don’t begin to decompose for up to 500 years. GDiapers’ Cradle to Cradle certification means that every material used to make these flushables is absorbed back into the ecosystem with no negative impact.

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