Wyclef Jean, the socially-active solo artist and former member of The Fugees, falls pretty far from any music video stereotypes in his real life. He’s frequently performing at benefit concerts, started his own nonprofit foundation (Yéle Haiti), is a Haitian Goodwill Ambassador, and has now joined the ranks of the Timberland Earthkeeper Heroes, a group of eco-focused individuals that Timberland has assembled to promote going green.

Timberland, like Wyclef Jean, has switched things up from their reputation (as a construction-site staple) to become one of the greenest shoe companies around, and it’s rare that a month goes by without the shoe company making an appearance on the Greenzer blog, whether it’s for a new LEED-certified store or a new addition to their seriously eco-focused Earthkeeper shoe line. By joining together with Wyclef Jean, Timberland is hoping to aid in his environmental and humanitarian efforts in his native Haiti and give Timberland-wearers a chance to do the same. Click here to read more

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