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Thursday, October 15, 2009

Celebrities Gone Green: Wyclef Jean Teams Up With Timberland

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Wyclef Jean, the socially-active solo artist and former member of The Fugees, falls pretty far from any music video stereotypes in his real life. He’s frequently performing at benefit concerts, started his own nonprofit foundation (Yéle Haiti), is a Haitian Goodwill Ambassador, and has now joined the ranks of the Timberland Earthkeeper Heroes, a group of eco-focused individuals that Timberland has assembled to promote going green.

Timberland, like Wyclef Jean, has switched things up from their reputation (as a construction-site staple) to become one of the greenest shoe companies around, and it’s rare that a month goes by without the shoe company making an appearance on the Greenzer blog, whether it’s for a new LEED-certified store or a new addition to their seriously eco-focused Earthkeeper shoe line. By joining together with Wyclef Jean, Timberland is hoping to aid in his environmental and humanitarian efforts in his native Haiti and give Timberland-wearers a chance to do the same. Click here to read more

Friday, October 2, 2009

Timberland Bethel Boots Blend Style and Function for Fall

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A great pair of boots is arguably the biggest must-have for fall fashion, partially because they tend to tie any look together and partially because although it’s warm now, ugly weather is lurking right around the corner—and those ballet flats you’ve been sporting all summer just won’t cut it.

Until recently, however, the only eco-friendly boots out there looked far from fashion-forward, in clunky shapes more suitable for hitting the trails than the town; but one brand that’s single-handedly changing that is Timberland, and their Bethel Tall Brogue Pull-On Boots are a perfect example (just in time for fall). The pull-on style means no cluttering from zippers or buckles on the shaft (though you’ll still be able to tuck your skinny jeans inside), and if you pick them up in their taupe option, you can tap into the gray trend that’s all over runways this season. Never a company to sacrifice comfort for fashion, Timberland kept the heel on the Bethel to one inch, so you’ll still be able to move quick when you need to.

The upper on the Bethel boot is made from leather, which isn’t the greenest of materials, but thanks to Timberland’s new policy (which has been praised by Greenpeace), none of the leather used in their shoes is Amazon-sourced, and hasn’t caused the deforestation linked to some other shoe companies’ leather. Click here to read more