We’re excited to announce that Greenzer and MSN Green have launched a new partnership through which Greenzer is powering a green shopping service on MSN Green. The new shopping destination can be accessed at green.msn.com/shopping.

MSN has established a strong green presence on the web and our collaboration will help them further advance their offering to users. In addition to the jointly launched shopping section, MSN Green offers a wonder of resources including a local directory of recycling centers, a carbon footprint calculator as well as daily news and guides on key environmental topics. Greenzer will also be providing content to MSN related to green product and lifestyle advice.

As part of the partnership, MSN is also featuring the Greenzer Score on relevant products. This will help raise awareness on some of the key labels and rating groups featured in the Greenzer Score, including Climate Counts, EPEAT and Energy Star.

Greenzer is proud to be joining a group of partners that includes Treehugger.com, Environmental Defense Fund, Earth 911, Conservation International and Grist.org

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Last Wednesay, we launched the public beta of Greenzer in France at www.greenzer.fr. The site opened its doors with over 5,000 products from over 30 retailers. This is our first launch outside of the US and we’re excited to make this announcement such a short time after our public beta launch in the US on Earth Day ‘08.

In the Fall of 2007, I was introduced to two really bright web veterans in France that were writing a business plan for a green consumer website. Their plans focused on creating a place for consumers to learn about and shop for eco-friendly products and services online. Sound familiar? As Greenzer was a bit further down the path, we decided to join our efforts and the result of this collaboration is greenzer.fr. Click here to read more

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Wood Turner and the Climate Counts team have published the second annual Climate Counts Company Scorecard earlier today. In June 2007, Climate Counts released its first round of scores covering 56 consumer companies rating those companies on their commitment to fighting climate change. The 22 question scoring system assesses company actions in 4 key areas:

- Review of greenhouse gas (GHG) emissions

- Reduction of GHG emissions

- Policy Stance

- Reporting

This year, the average overall company score increased by 22%, to 39 out of 100 (up from 30 out of 100 last year). The biggest gainer was Google with a 38 point increase. 4 companies in the food services sector (Yum! Brands, Burger King, Darden Restaurants and Wendy’s) stand out the most for their inaction this year and last year as well. All continue to have scores of 0 or 1 out of 100. The overall results are inspiring as 84% of companies improved their scores compared to last year.

At Greenzer, we’re working with Climate Counts on innovative solutions to make environmentally responsible shopping decisions easier for consumers. We have also included the Climate Counts scores of select electronics brands in the calculation of the Greenzer Score. (The Greenzer Scores will reflect the new Climate Counts data later today) Click here to read more

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Last night, as Earth Day came to a close, we launched the greenzer.com public beta. We’re very excited about this first important milestone and eager to continue to  build our service as THE shopping destination for greener products. We’re only getting started!

We launched the site with over 10,000 products from some of the web’s best retailers. We’ve highlighted some of the key green attributes for products to make the search easier and more informative.

We also launched the Greenzer Score on selected electronics and computer products. It brings together the extensive work of groups like Climate Counts and EPEAT in a 1 - 10 measure of greenness on hundreds of products.

Browse the site, share the news with your friends and drop us a line to tell us what you think. Happy greenzing!

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Daily Greenz #124

Let’s face it: we positively drool watching celebrities parade the red carpet during award shows, silently wishing we had the same wardrobe, jewels, and glamour of the impossibly rich and famous.  In this day and age of instant gratification, who said you had to win the lotto to look like a million bucks?  Bag Borrow or Steal, an online couture-for-rent boutique, now makes it possible for you to drape yourself in Prada, Chanel, Versace, and hundreds of other designers for a weekly or monthly rental price of several tens to several hundreds of dollars.  Their large collection of bags, jewelry, and belts offers wide-ranging options to suit any occasion, so if you’re looking for the perfect necklace for an upcoming spring wedding, they may have just the thing.  Borrow as a guest or member (which gives you a 20% discount off all loans for a monthly rate) and buy it if you can’t bear to part with it after a perfect evening.  Bag Borrow or Steal offers free return shipping and an eco-friendly way of shopping by recycling high-end          goods.  Live your Sex and the City fantasy by visiting www.bagborroworsteal.com.

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Daily Greenz #102

Bloomingdale’s will be nabbing the heart of eco-conscious shopaholics everywhere when they introduce their “Little Green Card” promotion on March 6th.  This isn’t just any old gift card – it’s one that allows you to support the Natural Resources Defense Council (NRDC) with its very purchase.  Specifically, 10% of all proceeds from the sale of the gift card will go towards helping America’s most effective environmental advocacy organization to brainstorm innovative solutions to safeguard the earth.  Can’t help but spend more than what’s on the card?  Not to worry.  Any amount that’s spent over the original card value will be donated directly to the NRDC, so that you can justify your purchase by saying, “It’s for a good cause!”  And for once, your retail-therapy dollars will go towards stemming global warming, saving endangered forests, and contributing to the greening of China.

The promotion will be available from March 6th to April 22nd (aka Earth Day) and will run alongside NRDC’s new “Simple Steps” initiative to help customers make their lives a little greener.  The Little Green Card can be purchased in-store, by phone at 800-555-SHOP, or online at www.bloomingdales.com.  For more information on NRDC’s good works, visit www.nrdc.org.

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