Daily Greenz #97

We’ve all seen movies in which women will casually slip money into their brassieres, using them as a temporary holding station for small objects.  And we’ve envied them because sometimes, we’re tired of always having to lug a purse around.  Someone at Triumph International must have felt the same way because they took the idea one step further and created a bra for Japanese consumers that actually converts into a shopping bag.  The NO! Reji-Bukuro Bra (literally, NO! Shopping Bag Bra) has padding that folds out into a bag and is hooked together by the underwire.  The padding itself is made from recycled plastic bottles.

The Hong Kong-based Triumph International, who’s known for designing eco-themed bras, created the hybrid bra to reduce plastic bag consumption among Japanese consumers, who use an estimated 30 billion plastic bags a year.  Available in an array of colors, it may find its way to the U.S. if it becomes popular in Japan.  Check out the collection at www.triumph.com/uk.

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