Daily Greenz #146

What’s healthier than a Red Bull and more socially conscious than any other energy drink on the market?  New-kid-on-the-block LIVE is making a big splash these days with its low-calorie, smooth-tasting flavors and – get this – its commitment to donate 50% of all profits to charity.  Talk about putting your money where your mouth is!  Founder Wilson Ling wants to use his company as a vehicle to creating a healthy community of socially responsible people.  In fact, his marketing technique is uniquely creative to that end: each flavor represents an important issue, so consumers can put their buying power behind the one that matters most to them.  We like Green Tea, whose profits fight Global Warming, but are equally impressed with Original (Youth Programs), Acai Berry (AIDS and HIV), and Sugar-Free (Breast Cancer).  This drink is no gimmick either, boasting a mere 134 calories and 27 grams of sugar in a 12-oz. can.  In fact, all ingredients are natural, the juice is made from evaporated organic sugar cane, and it doesn’t contain any artificial flavors or preservatives.  Like the idea of downing a healthy energy drink to support a good cause?  LIVE is coming to major retailers nationwide in the next several months!

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