Friday, September 5, 2008
Greenzer launches user participation in Green Face-Offs
Today, we’ll be launching the newest series of features in the evolution of Greenzer.com. Since our launch on Earth Day of this year, we’ve paid close attention to our users and the great feedback we’ve received. These new developments are the product of both public input and the innovations that we have had in the works for some time. We think they’ll add different perspectives to controversial green consumer issues and enrich the overall user experience. Greenzer is not just about shopping for green products, it’s about learning and sharing information and these features will provide a rich environment to do so.
The first in this series of developments is focused on enhancing one of Greenzer’s most popular features, the Green Face-Offs. Historically, the Face-Offs have matched green products up against their non-green counterparts to evaluate each product’s pros and cons from an environmental and practical standpoint. The objective is to demonstrate the environmental, health, safety and/or cost benefits of one product versus another. In all cases, we chose examples in which the green product was likely to be an easy choice. Click here to read more
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