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Wednesday, September 2, 2009

The US Open Goes Green

The 2009 US Open is underway. But before you start debating whether or not Roger Federer can pull out another win or which Williams sister will last longer, check out how this year’s tournament is going for a grand slam in the green department. The United States Tennis Association (USTA) and the Natural Resources Defense Council (NRDC) have teamed up to make the event eco-friendly and help raise awareness with over 700,000 spectators.

Last year, several green initiatives were put into place and this year, the US Open is even greener. One of the biggest sources of waste for the sport are all those Wilson tennis balls and tennis ball cans, which are made up of four different materials. This year the 60,000 tennis balls will be reused for National Tennis Center programming and later donated to community and youth programs. About 18,000 to 20,000 of the tricky-to-recycle ball cans will be saved from landfills.

Eco-friendly US Open merchandise will be available, too, including the organic cotton t-shirt designed by Venus Williams (shown above) and hats made from 50% recycled plastic soda bottles. US Open shopping bags will be made for reuse with the words “recycled and reuse” printed on the bottom, or you can be a real reusable tote for $5.

And the green initiatives list goes on and on: Click here to read more

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Julie @ 9:28 am on Wednesday, September 2nd, 2009

Wednesday, September 17, 2008

Mandinez Uses Meditation As Inspiration

Purple Fantasy Mandala Organic Tote

Jivelle Callender hoped to expand her creative horizons when she began studying Mandala meditation and she ended up expanding her work horizons in the process. Callender, a Brooklyn-based artist and designer, is the creator of Mandinez, an expanding line of organic apparel intended to inspire the peaceful nature of meditation in its wearers, while providing comfortable, colorful organic clothing choices.

Manadalas have been used for years to aid in meditation practices for a range of religions and Callender, who moved from simply meditating on them to drawing, painting and coloring them, started to wear them in her daily life. Then she wondered if others would also like to make the Mandalas a part of what they showed the world. Soon, she was using certified organic cotton and water-based dyes to produce colorful, calming designs for Mandinez that aimed to share the positive elements meditation had brought her without being “too preachy or too crunchy granola”. Click here to read more