Thursday, April 24, 2008
Breathe New Life into Your T-shirts
Daily Greenz #137

Want to see your old shirts repurposed as part of an exclusive Loomstate t-shirt collection? Between April 13th to 27th, bring your old duds to Barneys New York, receive 20% off all Loomstate clothing, and look forward to seeing your shirts “re-fashioned” in the Barneys for Holiday 2008 collection!
The Sundance Channel recently partnered up with Barneys New York and Loomstate to promote Season 2 of THE GREEN by launching this new eco-fashion idea of recycled shirts. The show’s purpose is to inspire viewers to make changes in their lives to positively impact the environment, without sacrificing style or quality. The t-shirt campaign is their way of demonstrating that such a change is possible. Loomstate is a fitting designer for the t-shirt recycling program, as they normally use 100% certified organic materials to make eco-luxe clothing.
As an added incentive, proceeds from the t-shirt recycling program will go to 1% for the Planet, which is a growing network of businesses that donate 1% of their sales to help environmental organizations worldwide. If you’re looking to do a little spring cleaning, now’s the time! Find a Barneys store near you at www.sundancechannel.com/ecommunity.
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