Daily Greenz #78

Nau, which means “welcome” in Maori, is fashioning
a whole new philosophy of eco-friendly style with its clothes and stores, both of which
are made entirely of recycled materials. We’re talking full-cycle
sustainability: from growth to distribution, their
practical yet trendy clothing is created from organic materials (who knew
polyester could be recycled?), which they develop directly with suppliers to
ensure quality control. They’re then
sold in tiny “webfronts,” which are about half the size of conventional
clothing
stores and built out of recycled aluminum and reclaimed hardwood to
ensure energy efficiency. To encourage
even greater eco-friendliness, they offer a 10% discount to customers who buy
directly from webfronts and will also donate 5% of all profits to a nonprofit
organization. Their credo to “Do well by
doing good” is clear in the way they fund carbon-reduction projects and buy
natural power to sustain business operations. So look good and feel good by making your next clothing purchase (like
the burr sweater pictured here for $123.50) at nau.com .

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