A lot of great eco brands make great eco shoes, but great fitness shoe brands are taking longer to catch on. For those who are fitness enthusiasts first and moving toward a more sustainable lifestyle second, the expectations for performance are higher. New Balance is answering the call with their first green shoe the New Balance 070.

The trail runner  boasts New Balance’s comfort and fit, but is made from recycled materials in a reduced waste design, meaning that as much of the original cutting material as possible is used because the elements are cut out in more of a puzzle shape. In this style, 75 percent of the upper elements are environmentally preferred materials like natural and recycled fabrics. The outsole is made of rick husk rubber and the insert is made of recycled materials. Another big eco issue with shoes is the glue used to keep it all together–here, New Balance uses water-based adhesives. Click here to read more

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Daily Greenz #91

Alarmed
by all the recent news of pets falling ill with cancer and other illnesses
caused by toxins? Our loyal sidekicks
aren’t any more immune than we are to all the contaminants that pass through
our doors. Luckily, West Paw Designs
offers several relieving options for the eco-conscious pet shopper. Notably, their Bumper Bed is made entirely of
organic cotton and all their toys, such as the popular Eco Bone, are made
primarily from recycled plastic bottles. Called IntelliTex fabric and IntelliLoft stuffing, they comprise 85% of
the material that Fido will end up chewing on. Ensure a longer, healthier life for the pooch in your life by purchasing
in an Eco Nap for $27.90 or an Eco Bone for $9.50 at www.westpawdesign.com. Available in a variety of colors to suit your
pet’s personality.

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Daily Greenz #89

Cell phones have long been a thorn in the flesh of environmentalists, who decry the 130 million cell phones that Americans throw out every year, creating 65,000 tons of trash, including toxic metals and other health hazards. Nokia has finally heard their cry and taken the lead to create eco-mobile products that are made of plant-based plastics and recycled steel, and use much less energy than their hazardous counterparts. They unveiled the 3110 Evolve at their world conference last year, which was a big hit with Greenpeace because it’s made of 50% recycled materials and totes an energy-efficient charger, which uses 94% less energy than Energy Star requirements and
automatically shuts off once the phone is fully charged. Click here to read more

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