Erin Brockovich claimed fame in the legal world when she worked on a team that won the largest settlement ever paid in a direct action lawsuit in the United States, but it wasn’t until Julia Roberts took to the screen to recreate the events that Brockovich became a household name. Since then she’s secured her position as an important environmental activist and used her notoriety to help others around the country, and Brockovich’s latest efforts with the Seventh Generation Million Baby Crawl fit perfectly with her philosophy that every person has the right to the truth about potential health (and environmental) dangers.

The Million Baby Crawl is a campaign spearheaded by Seventh Generation to get the government working on stronger chemical laws that would ensure children—who are especially vulnerable to many of the toxic ingredients in  household products—wouldn’t be endangered by everyday products. As both a mother of three and an advocate for the consumer’s right to be informed about what’s in the products they buy, Erin Brockovich jumping on board to aid the campaign is no surprise (especially not when she’s joining the ranks of fellow campaign partners like Dr. Alan Greene, the well known eco-friendly baby book author). Click here to read more

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Nicole Richie has come a long way since her Simple Life days, switching gears from the ditzy doppelganger of Paris Hilton to loving mother of her daughter Harlow (with another child on the way). In fact, the once famous-for-nothing reality starlet has been keeping very busy these days with eco-activism on a variety of fronts both at home to across the world.

Richie’s eco-endeavors begin at home with green products that will be as safe for her children as for the planet and that will preserve the planet as much as possible for the future. At a recent environmental charity event in L.A., Richie dished that one of her favorite green products is the chlorine-free diapers from Seventh Generation (she’s also a fan of the line’s natural dishwashing soap and recycled paper towels). Seventh Generation diapers are made from chlorine-free wood pulp, which is not only better for babies’ skin but also prevents dioxin pollution. You won’t find latex, fragrance or toxic addition in Seventh Generation diapers, either, making them a good solution for parents who want the convenience of traditional disposable diapers but in a greener form (although Nicole Richie should consider organic reusable Bum Genius diapers or flushable gDiapers if she wants to get even greener with her next newborn). Click here to read more

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7th Generation is a big supporter of B Corporation and is a B Corp. Learn more by watching this video:

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If seasonal allergies have you achoo-ing and blowing your nose all day long, consider this before you reach for your next tissue. According to the National Resource Defense Council, if every household in the US swapped one box (175 sheets) of traditional facial tissues for one box of 100% recycled ones, we could save 163,000 trees. Remember when America’s love for overly plush toilet paper made the headlines recently as an incredibly wasteful habit? The variety of luxury tissues increases your tissue trash, too–triple ply, ultra soft, with added aloe–sounds like it’s time to change the way you blow.

Seventh Generation Facial Tissues will turn you into a sustainable sneezer. They’re made from 100% recycled paper and they’re packaged in a box made from 100% recycled paper, too. Plus, Seventh Generation whitens without chlorine bleach. Traditional tissues go through a chlorine bleaching process that releases toxic chemicals into the environment including dioxin.

Not soft enough for you? Click here to read more

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Ever worry that you’re being lied to when it comes to green? If so, you’ll be interested in Seventh Generation’s Big Green Lies, airing tomorrow at 2 pm ET/PT on the Fine Living Network.

Big Green Lies is the latest venture from a brand that’s known for working tirelessly to make not only their own products greener, but also the industry on a whole, and will tackle some the major green myths out there, establishing what’s fact and what’s fiction. A range of experts and interviewees are involved in answering questions and separating the truth from the lies when it comes to green products. You’ll even get to see the man behind all those natural cleaners and recycled products, Seventh Generation CEO Jeffrey Hollender, as he steps into the host position.

While it’s definitely worth tuning in to answer some of the questions that may have been bugging you about the green lifestyle (we’re also pretty big advocates of almost anything Seventh Generation does), Big Green Lies is a great opportunity to sit down with friends and family you might have who are constantly doubting the effects your eco-friendly lifestyle has on the planet. Think of it as pulling in the big guns to prove why it’s worth it to invest extra in buying organic or the environmental necessity of finding alternatives to conventional diapers. Plus, watching an entertaining TV special on a Saturday afternoon is one of the easiest things we’ll ever recommend doing. Click here to read more

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