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Friday, September 4, 2009

Target to Turn Billboards Into Eco-Friendly Bags

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Target’s latest gotta-have-it fashion launch is a little different from their usual GO International featured fashion designers like Loomstate’s Spring 2009 collection. This time, they’re experimenting in upcycled fashion. From Labor Day weekend through October 31, Target’s Times Square billboards will feature commissioned art from Michael Anderson, Josh Goldstein and other emerging artists. But what happens after the billboards come down is the most exciting–the vinyl billboards will be made into 1,600 limited-edition bags.

Not only will you get a piece of the art that was on-display high above Times Square, the upcycled bag is a tote designed by Anna Sui. 90% of each bag will be made from the vinyl billboard material, and have a few add-ons such as black enamel studs and other rock-and-roll details.

The eco-friendly bags go on sale on Target.com today, Friday, September 4, for $29.99.  Click here to read more

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Julie @ 8:22 am on Friday, September 4th, 2009

Monday, July 27, 2009

Looptworks Upcycled Clothing

Recycled clothing is becoming more and more mainstream, especially outdoor and fitness wear made from fabric crafted out of recycled PET plastic. Upcycled clothing on the other hand, is much more of a rare find. But when clothing manufacturers create styles, a lot of excess fabric ends up getting tossed. In fact, each week just one factory can add about 60,000 pounds of textile waste to landfills. And Americans generated over 11.8 million tons of textile waste (or 10 pounds per person) in 2006. That’s where Looptworks comes in.

The new online apparel company is about to release their first line for both men and women. The designs are made from 100 percent excess materials and components.  The company is focusing on active lifestyle in line with board sports and outdoor activities. Look for jackets, hoodies, skirts, shirts and graphic tees. Expect a polished collection, not one that looks like it was made of scraps headed for a landfill. Click here to read more