Wednesday, July 14, 2010
Celebrities Gone Green: Sting Starts on Two New Eco-Projects

Although there’s been some debate over how green a musician with seven houses and penchant for jet travel can be, there’s no denying that Sting and his wife, Dame Trudie Styler, are making more of an eco-friendly effort than most. For years the singer and his spouse have been participating in a slew of sustainability-focused organizations, and even creating their own eco-organizations. And, they’ve just added two more causes to the long list.
The first is the Bees Development Trust, which Sting recently became a patron of (we could make a few obvious puns here, but we won’t). The Bees Development Trust is an organization that pairs poor communities across the globe with the supplies and skills to become sustainable beekeepers, and its mission is incredibly important. Bee populations are dwindling around the world, and, while they may not seem crucial, bees are actually hugely integral to agriculture. Approaching the problem with a solution that offers employment to impoverished communities and promotes eco-friendly beekeeping is undeniably exciting, and it’s no surprise that Sting has joined forces with the Bees for Development Trust.
The second project that Sting and Styler have attached themselves to is also related to agriculture (this time more directly). It’s a film that will draw information from the popular book The Vertical Farm: Feeding Ourselves and the World in the 21st Century, and it could open up America to an entirely new idea of farming. Information on what the exact film would look like is sparse, but it’s likely to be a documentary that focuses on the construction of one of the new vertical farms being created here in the United States.
Sting and Styler are no strangers to farming themselves. At their Tuscan home they produce—and export for sale—organic olive oil, honey, and biodynamic wine. That sprawling other era estate is a far cry from the uber-modern vertical farms they’ll be tackling as they take on the film, though. Perhaps they’ll be adding an upright agricultural building to their real estate acquisitions soon?
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