Looking for a good green read this winter?  Check out Diane McEachem’s new book, Big Green Purse – Use Your Spending Power to Create a Cleaner, Greener World, which urges women to use their influence as consumers to make a positive change to the environment.  As consumers who spend 85% of every dollar in the marketplace, women’s capacity to use their spending power for the greater good has virtually been untapped.  An environmental expert and bestselling writer, Diane McEachem outlines the small-step-big-impact ways in which women’s dollars can be used wisely for 25 commodities.  From food to clothing, to cars, to computers, she explains concepts in layman’s terms and walks readers through green buying choices, listing eco-friendly companies that they can trust.  She also simplifies the often confusing world of green products by organizing hundreds of options into “thumbs-up” and “thumbs-down” categories.

Big Green Purse is a perfect, non-intimidating way to explore the ways in which you can become a green consumer.  Although it’s scheduled to come out in March, you can pre-order a copy for $12.21 at www.amazon.com or find it at a bookstore near you at www.booksense.com.

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